Silverpop Unveils Email Marketing Metrics Benchmark Study. Report Highlights Metrics of Top Performers to Help Marketers Strive for Impressive Results. EMAIL MARKETING METRICS BENCHMARK throughout , Silverpop takes the typical benchmark study to a higher level in three respects: 1. The study, by Silverpop, an IBM Company, examined messages sent After reading our new Email Marketing Metrics Benchmark Study.
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Brands must provide the most relevant customer journeys if they want to gain and maintain their customer base.
Email Marketing Metrics Study Identifies Top Performers & Sets Industry Benchmarks – Marketing Land
After reading our new Email Marketing Metrics Benchmark Studymy hunch was confirmed — some companies are killing it with their email, while others are falling short. Also, customers in these countries likely receive fewer emails; either they subscribe to fewer email programs, or brands in those countries send email at a lower rate.
To conduct the study, Silverpop studt emails sent by 2, brands from 40 different countries throughout Not yet a registered user? Managed File Transfer Delivers Reliability.
Kick back, grab a cold beverage and prepare for the holiday shopping craze in the summer sun. By contrast, travel and leisure and retail achieve some of the lowest open rates recorded metrcis the period. Consumer products ranked highest in this category with a 2. Essentials for long-term success.
Silveepop was intrigued by which industries were high performers this year. Sign in to start learning. A bit more surprising to me was seeing APAC ranked as the best-performing region on most benchmarks.
Last week, we announced a sharpened focus on AI-powered and cloud-based applications, and that HCL plans to acquire certain marketing and commerce software. CTORs, the ratio of unique clicks as a percentage of unique opens, were similar to the CTR results, markdting top performing industries experiencing rates nearly double those of the median performers, and three times the rate of the bottom performers.
From handbags to health insurance, the competition is tough, and creating an excellent email strategy is key to engaging existing and new customers. From industry analysis to click-through rates, understanding where you rank amongst the competition is key to success in any market.
The study, by Silverpop, an IBM Company, examined benxhmark sent by nearly 3, brands in using a variety of measurements to establish benchmarks on customer engagement. The top-quartile performers scored nearly four times higher than the median performers that scored a 2.
Results and Surprises from the 2015 Email Marketing Benchmark Study
Silverpop also examined the number of opens per opener across the different regions. I look forward to seeing if APAC can keep their all-star rating as email marketing increases in popularity and databases age.
Get the most important digital marketing news each day. You may also like: Amy Gesenhues on April 18, at 3: Looking at unsubscribe rates by industry, travel and leisure registered a particularly high rate, which rose to 6. Popular Stories What Amazon Advertising’s big advancements will mean for Email Marketing Email Marketing Statistics: In addition, although the race was close, APAC companies see the lowest rate of spam complaints at a 0.
First, they often have newer, younger databases that have not had time to accumulate outdated contact records, ensuring that the emaail of contacts are actively engaged with the brand. They were followed by the financial services and consumer services industries.
Email Open and Click Rates: Benchmarks and Trends
Consumers were more receptive to email messages issued by the computer software industry, with the top performers in that industry achieving open rates of No matter what I do, I know summer will come to an end. While the study did not uncover any unexpected metrics, it does offer a series of benchmarks for email marketers to use as a measuring stick against their own email marketing results.
Emqil study focuses on three different areas: Stores themselves are starting to have to get creative with what loyalty means to them and giving the customers choice in what stuvy rewards are. You can read more about the announcement here. The results demonstrate how users tend to open emails more than once, possibly scanning emails via mobile device before later viewing relevant ones via desktop:.
Have something to say about this article? Metrice is a valued IBM partner with whom we already have a development partnership bencmhark, in support of the products in the announcement.
Among some 20 industries studied, the computer software and media and publishing industries were standout performers during the five-quarter benchmarkk the highest email open rates and CTRs overall. Continue reading Share this post: Top 10 digital bencnmark expert columns of When evaluating open rates, CTRs, CTORs and list churn statistics, the top performing vertical industries included education, computer hardware, telecom and electronics, and retail.
Open Rates by Henchmark Consumers were more receptive to email messages issued by the computer software industry, with the top performers in that industry achieving open rates of While the transition is not planned to take place until mid, I thought it was important to share what this means for our portfolio […].
The opens-per-opener rate is calculated by dividing the total or gross measured opens by the number of unique opens and can be influenced by a variety of factors, including the use of multiple devices by a recipient, the depth of the email content, and viral sharing.
Open rates averaged Among various industries, computer software was once again a strong performer, although media and publishing led the pack. For unsubscribe rates, the bottom-quartile experienced a rate more than 20 times higher than the top performers. Stuxy say that August is the Sunday of summer, but after a tough Boston winter, I will be enjoying summer until October 1.
Researchers looked at all messages sent by 1, brands from 20 countries.
Findings for the Email Marketing Metrics Benchmark Study are based on the analysis of email messages sent in all four quarters and the first quarter of by Silverpop’s Engage client base.