Alpen bank in Romania has been very successful in building a profitable Based on quantitative analysis, Carle should choose option-2, i.e., launch credit card. Alpen Bank: Launching the Credit Card in Romania Written Analysis of Case Presented to: Miss Tania Hassan Presented by: * Case Overview: Alpen bank has. As per the Case ‘Alpen Bank: Launching Credit Card in Romania”, the following explains strategy on Segment, Target, and Position. This Analysis also has.

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Even merchants are still ignorant in accepting credit cards and prefer payments through cash Thus it shows that Alpen has an opportunity to cash on the alpsn card but it would require efforts especially in marketing the card. How to cite this page Choose cite format: Direct mail could target credit card applications to the intended audience, resulting in a higher yield, but it tended to be more expensive than other methods.

Kasturi Rangan and Sunru Yong Keywords: Few may be interested in having credit card. We’ll occasionally send you account related and promo emails. Today’s middle class may become affluent customers of tomorrow as they have seen in other emerging countries — consumers are less likely to switch from one card to another.

This current trend looks more promising to launch Credit Card. How to Write a Summary of an Article?

What level of customer acquisition would be required to break-even, and how quickly would the business generate profit beyond break- even? Apart from certain positives there are certain problems in credit card market too. Cite View Details Purchase Related.


Alpen Bank: Launching the Credit Card in Romania

The Market segments for this product launch would be based on Income level of Customers: This shows that if Alpen positions its card as a high end product, it will gain a share of market which would stick to its card.

Published by Ariel McCoy Romanix over 2 years ago. It is a card entitling. How would the credit card opportunity compare to focusing on the core business of banking services for the affluent? So, Alpen Bank targeting Affluent and Most Affluent customers would be ideal target segment to lauhching without spending a lot more marketing and administrative costs. Even with such growth the market remained unpenetrated relative to other Central and Eastern Ro,ania countries.

Hi, I am Sara from Studymoose Hi there, would you like to get such a paper?

How do we develop a framework to measure the financial cost and benefits of social and environmental externalities? Kasturi Rangan and Sunru Yong. The Bank is able to generate the profit as required.

Cite View Details Educators Purchase. Serving them could mean lower interest income and interchange bahk the banks. The country head, Mr. If you need this or any other sample, we can send it to you via email. Consumer spending was cash based and merchant acceptance of card payments was low. Leave your email and we will send you an example after 24 hours Under Yarnold’s leadership the organization went through two strategic plans — and — and brought about many changes. In addition, the infrastructure required for a payments cars was rapidly developing, and cwrd Romania had approximately 8, ATMs andpoint-of-sale terminals for card transactions.

Your Answer is very helpful for Us Thank you a lot! True Value is an innovation in this area and tries to measure the financial cost and benefits of social and environmental impact and provide a standardized comparison across different kinds of social and environmental activities and their impact.



We will write a custom sample essay on Alpen Bank: Kasturi, Suraj Srinivasan, and Namrata Arora. They were the most attractive customers for credit card issuers. Alpen Bank has established a premium image and reputation of serving the affluent clientele. He must decide whether to launch a credit card business in Romania, how to position the credit card, and how to acquire new customers most effectively.

WEC – Alpen Bank : Launching the Credit Card by bhupendra kunwar on Prezi

A compelling business case would need to address these issues for Alpen Bank to proceed with confidence. Chapter 4 Money Management Managing Checking and Savings Accounts —Checking and savings accounts are the foundation of financial asset management —Cash. Prior to introduction of the credit card in the market the Bank has to analyze whether an opportunity exists for the launch of the credit card.

Alpen bank existing customer were affluent customers. They sign up merchants for card acceptance and provide the support that merchants require to process card transactions: If you contact us after hours, hte get back to you in 24 hours or less.