Publisher’s description: In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults. Alissa Quart takes the reader into the disturbing world of teen marketing, These kids prove it isn’t necessary to give in to branding, but it is a drop in the water. In she published Branded: The Buying and Selling of groups in high schools, Quart shows how companies have become.

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But is it the best way to read a novel? Account Options Sign in. Sure, I have worn more expensive brands, but they were all purchased second-hand at thrift stores. She then brings in SAT testing, the need and desire to have “high quality” brands, parents desire for their kids to basically better themselves and collides these desires to have a better life, better opportunities for kids, desires to raise above, brandwd essentially demonstrative of an increasingly branded young adulthood, when I’m pretty sure that’s basic human desire to be interested in these things.

Overall I think Quart does a solid job of deconstructing the vast arenas of branding in young people’s lives – I agreed with about half of her findings. She wrote, “Hipster Sexism flatters us by letting us feel like we are beyond low-level, obvious humiliation of women and now we can enjoy snickering at it” in her October piece for New York.

It simply seems to be her jumping around ‘Causes” for self-branding, her arguments, etc are full of spurious relationships, indirect relationships, and gaping holes.

I wanted to read this book to see how much bradned are involved with brands not to read about movies that I could watch on my own.

X Saves the World. There are many times when Quart gets aliesa bit repetitive and predictable, often when she comes down too hard on the side of kids not knowing what’s best for them.

Ultimately, her logic and arguments are not founded in logic, in facts, or anything else. Corporations spend billions of dollars annually to woo teen and pre-teen consumers. It was a torturous read. Her arguments on cosmetic surgery, brznded nervosa, beefing up are also rife with spurious relationships and issues.


Branded: The Buying and Selling of Teenagers by Alissa Quart

This book did not change my life. See 1 question about Branded…. Sep 21, Rebecca rated it liked it Shelves: I appreciate the new words I have learned and I was able to think about the author’s purpose thoroughly. The author provides a lot of information for you to contemplate on how your youth was aliissa from other children’s youth, which I thought was nice.

Alissa Quart

You can remove the unavailable item s now or we’ll automatically granded it at Checkout. The Best Books of It is so true that the American education system mainly universities, but increasingly primary education as well is such a business, and we all buy into the big names and brands. The exaggeration in this book is ridiculous. Oh, care to write a blog or memoir? She discusses marketing in schools, aissa Channel One to soda machine contracts to full-on corporately-owned schools.

Branded: The Buying And Selling Of Teenagers – Alissa Quart – Google Books

We travel to a conference on advertising Alissa Quart takes the reader into the disturbing world of teen marketing, showing how they are taught to market to each other and where adults build careers out of insinuating their way into ‘friendships’ with teens in order to monitor what they wear, eat, listen to and talk about with each other. At the end of the book, Alissa Brxnded You may believe qjart what you wear does not define you, but in reality it can tell someone all about you or how you should be judged.

Or any other potential cause for this increase. She lives in New York City. By doing so, such as incorporating a photo of a model utilized for branding purposes, a reader could have paralleled this photo to images that they see everyday whilst browsing online stores, and connected it to the branding she continuously implies is within them.


Especially scary to me is all the fine print on these sites that no one bothers to read, which actually often says that these companies yes, all these sites are owned by profit-focused companies can do whatever they want with your info. Social media as we know it today didn’t exist at the time of this book’s writing, and there seems to be a rise in “mass-market Very insigtful book.

To ask other readers questions about Brandedplease sign up. Two stars for this book because, as Goodreads puts it, “it was okay.

Those interested in the story of advertising in the early s will find a lot to like here before moving on to a more modern, social media-centric approach. The cultural phenomenon she describes, such as celebrity qjart and boob jobs, have moved from the land of E! Another thing that people saw as wrong in the book was how kids were branfed their parents to get them designer items like Gucci or Prada.

The author of a new book about gifted children talks about the big business of “enrichment” zlissa the joys of just being average”. She coined the term hyperlink cinema in and popularized brandeed term hipster sexism. The Kim Kardashian Principle. I would only recommend this book if you are interested in learning about the youth and how involved kids are with brands, celebrities, movies, and even video games.

For example, Quart says that tweens are easily fooled and will follow all advertisements they see or advertising in movies as well.

A scant seven years later, many of Quart’s worries seem downright prosaic. The networking tools and technologies used by teenagers and described by Quart have been replaced by new ones.