The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine .. Create a book · Download as PDF · Printable version. Encuentra The Cluetrain Manifesto de Rick Levine, Christopher Locke, Doc Searls, David Weinberger (ISBN: ) en Amazon. Envíos gratis a partir. The latest Tweets from cluetrain (@cluetrain): “Item: “fake news” appears in The Cluetrain Manifesto (), written in “.

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Everybody can use it.

Rip it, steal it, web it, mail it, post it. As we move from the Web to an app-based worldwe lose the commons we were building together. Anger is a license to cluetraiin stupid. From us and from what we have built on it does the Internet derive all its value.

The Cluetrain Manifesto

A 10 year retrospective on one of the founding documents of internet culture – the Cluetrain Manifesto. I don’t buy it and it made this book difficult on many levels. The authors showed great insight into the potential of the Cluerain. There’s a value the Net needs to learn from the best of our real world cultures.

And it will be the most exciting conversation business manifestp ever engaged in. Respect for hands-on knowledge wins over respect for abstract authority. But we are organizing faster than they are.


The sign is this: Anyone can improve it. In the Kingdom of Apps, we are users, not makers. We have better tools, more new ideas, no rules to slow us down.

People recognize each other as such from the sound of this voice. The biggest flaw of this book is its repetition. Corporations are shells, corporate speak is a joke, people need to be themselves and the web provides a platform to do so on a scale never before available.

Hey, “CheapShot” would make a great new app!

The Cluetrain Manifesto

The economic and political incentives to de-pants and up-skirt us are so strong that we’d be wise to invest in tinfoil underwear. Hatred is present on the Net because it’s present eepaol the world, but the Net makes it easier to express and to hear.

Take your shoes off at the door.

Copyright has its place, but when in doubt, open it up — New Clues. What’s happening to markets is also happening among employees. Connect us all and we are more crazily amazing than Jennifer Lawrence. Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone.

But put all the closed apps in the world together and you have a pile of apps. What do you mean she’s not in? Retrieved from ” https: I read the 10th anniversary edition of the book, which has a ridiculously long foreword from each of the authors.


Can they come out and play? After the 95 statements, the subsequent chapters explore how relations between consumers, customers, workers, entrepreneurs, managers and investors are changing both within the corporation and within the marketplace.

Long before Web 2.

I now know why I always nanifesto slightly frustrated. If their cultures end before the community begins, they will have no market. We add a joke. Jul 26, Ron Arden added it. The gist of the book is this: But the Web is about links that constantly reach out, connecting us without end. These guys must be prophets!

The Net offers us a common place where we can be who we are, with others who delight in our differences. Fifteen years ago, four of us got together and posted The Cluetrain Manifesto which tried to explain what most businesses and much of the media were getting wrong about the Web. But first, they must belong to a community. There are some good nuggets aboard this train.