Consumer India has 14 ratings and 3 reviews. A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha. Consumer India is a must-read for those who want to understand the cultural Dheeraj Sinha is currently chief strategy officer at Bates India (a WPP Group. Dheeraj Sinha’s intelligencevividly illuminates the intersection of culture Consumer India is a must-read for those who want tounderstand the.

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If you want to understand Indian mindset and how consumer psychology works…this is the book to read. Apr 09, Keith Smith rated it it was amazing. A compelling and engaging read that uncovers the new reality of a fast-changing nation.

Prashanth Jnanendra marked it as to-read Dec 25, Adam Morgan Founder eatbigfish Among the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful.

Nandita marked it as to-read May 05, Consumer India is a must-read for those who want tounderstand the cultural evolution of India with its nuances.

Description A richly insightful account of one of the most significant transformations in the world today. Naren Viswanathan marked it as to-read Dhereaj 12, A labor of love.

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He holds a postgraduate degree in communications and a graduate degree in economics. Devdutt Kaushal marked it as to-read Apr 14, He also looks at several myths and contradictions surrounding this market and draws upon his own experiences.

Shri marked it as to-read Apr 10, For years, I have marveled at how Dheeraj’sinquisitive brain continuously churns away to make meaning ofeverything he observes. Other editions – View all Consumer India: The Business of Looking Consymer.

Consumer India: Inside the Indian Mind and Wallet

Enjoy the ride on Dheeraj’s timemachine! He holds a postgraduate degree in communications and a graduate degree in economics. Archit Raheja marked it as to-read Feb 28, Raja Santosh Panda marked it as to-read Dec 26, My library Help Advanced Book Search. Harleen Mahajan marked it as to-read Sep 06, This article about an India -related book is a stub. Fantastic book on India and its consumers!

Preview — Consumer India by Dheeraj Sinha. A critical look at The myths and assumptions about the Indian consumer market. Dheeraj Sinha’s intelligence vividly illuminates the intersection of culture and commerce in New India.

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Enjoy the ride on Dheeraj’s time machine!

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Every marketeer should keep this book on his office desk as a readyreckoner. Siraj Cotecha marked it as to-read Aug 17, Adam Morgan Founder eatbigfish Among the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. This book is not yet featured on Listopia. Want to Read Currently Reading Read.

Open Preview See a Problem? In the book Sinha reviews data from several outlets in order to examine success in the Indian consumer market.

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Among the many books I have read on the cultural evolution taking place in India, this is perhaps the most consumee. Adam MorganFoundereatbigfish Among the many books I have read on the cultural evolutiontaking place in India, No trivia or quizzes yet. I look at consumption through the lens of changing culture. The Cultural Circuitry of Technology Products.