Converging Media: A New Introduction to Mass Communication: Media: A New Introduction to Mass Communication by John V. Pavlik Paperback $ Converging Media: A New Introduction to Mass Communication [John V. Pavlik, Shawn McIntosh] on *FREE* shipping on qualifying offers. John V. Pavlik is Professor of Journalism and Media Studies at Rutgers University. Shawn McIntosh is Assistant Professor of English and Communication at.

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Instructors, sign in here to see net price. A New Introduction to Mass CommunicationSixth Converigng, uses the technologies we employ every day to explain our current media environment–and to consider where we might be headed. If You’re an Educator Download instructor resources Additional order info. I believe that the theme has been successfully carried out throughout the chapters I reviewed.

Converging Media: An Introduction to Mass Communication

Part IV looks at how the various media industries function in the new media world including journalism, entertainment, advertising, and public relations. Characteristics of Digital Distribution. Pavlik and Shawn McIntosh show how each branch of media–print, visual, and audio–relates to and influences the others. Please try again later. Pavlik and Shawn McIntosh, uses the technologies we employ every day to explain our current media environment–and to project where we Digital media is changing the ways in which we communicate: PowerPoint-based lecture slides, Instructor’s Manual with printed Test Bank, and Computerized Test Bank Cutting-edge, comprehensive, and compelling, Converging Media, Second Edition, is ideal for pqvlik in introductory mass communication.


Part I provides an introduction to the changing media landscape and then provides the students with the media literacy needed when they encounter media messages.

Converging Media: Communication Books @

I learned a very interesting word from this book–linchpin. Converging Media Update: Explore the Home Gift Guide. Read more Read less.

As such, the book stands out from the competition with its unique content and integrated coverage of digital technologies. Lists with This Book.

Converging Media: An Introduction to Mass Communication, Books a la Carte Edition

Get to Know Us. New to this Edition Separate chapters on public relations and advertising allow for expanded discussions of rhetorical and strategic communication; online advertising; and specific advertising and communications trends and campaigns New discussions of gamification across media and developments in the gaming industry and social networking Expanded coverage of the convergence of interpersonal and mass communication through social media Updated explorations of augmented and virtual reality and their potential future uses Critical analyses of cybersecurity across media.

I think the students would really embrace this. Fragmentation of Media Channels. Placing convergence at the center of the discussion, Converging Media: Pavllik and Retrieving Digital Content.


Hated the class and book. Media classes sure are a far cry from what they were five, ten or more years ago Customers who bought this item also bought.

Go directly to our online catalogue. Exactly what we needed.

Opening vignette with related photo relates the new-media theme pavlii the chapter content in a student-friendly way. Online Media and Political Communications. Write a customer review. Share your thoughts with other customers. This enables students to see the inextricable and dynamic relationship between converging media and traditional media formats. Historical Development of Books. Historical Development of Newspapers. Answers to the quiz questions are provided at the end of each chapter.

Pearson offers special pricing when you package your text with other student resources. Monday – Friday, 8: Aug 06, Kiki Unhinged rated it really liked it. Get to Know Us.

Converging Media – Paperback – John V. Pavlik; Shawn McIntosh – Oxford University Press

The World of Online Media. One of these items ships sooner than the other. Divided into five distinct parts: