Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for. Confessions of an Advertising Man (David Ogilvy) β Summaries: EP An advertising agency first has to hunt for whichever customers it can. 1-Sentence-Summary: Confessions Of An Advertising Man is the marketing bible of the 60s, written by βthe father of advertising,β David Ogilvy.
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Words captivate and enchant at the same time. IT is less distracting to the audience if one man does all the talking. Unsourced material may be challenged otilvy removed. In the modern world of business it is useless to be a creative, original thinker unless you can also sell what you create.
Confesssions the best establishments, promises are always kept, whatever it may cost in agony and overtime. I love the prologue from the 80’s where he makes two small corrections to the book, as if everything else is totally un-changed. Avoid taking on clients who have a record of firing their agencies at frequent intervals.
Views Read Edit View history. Upgrade to Premium now and get unlimited access to the Blinkist library. The first time reading it, Confessilns didn’t really realise quite how relentless this effect was, until I found myself turning the last page. He was ‘the man’ during the great generation of ad men, which was an exciting and iconic time in our American culture.
Confessions of an Advertising Man – Wikipedia
Your advertisements should convert their dreams into action – transforming potential energy into kinetic energy. It is considered required reading in many advertising classes in the United States. I’ve got a man crush on you. Regarded ogi,vy the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. A quick browse at Amazon. Articles lacking sources from February All articles lacking sources Pages to import images to Wikidata All articles with unsourced statements Articles with unsourced statements from November All stub articles.
It is a mistake to use highfalutin language when advertising to uneducated people. I know it wasbut apart from a couple of little gems within, the work of this outdated, egotistical, misogynist sociopath needs to be locked in a time capsule and shot into outer space.
Refresh and try again. As well as drunkenness which on at least one occasion wins him a client as he has consumed so much that he is rendered incapable xavid saying anything and can only nod sagely, the potential customer reads into this deep insight into his own business and wisdom rather than incipient liver damage and so hires Ogilvy.
They boast about “teamwork” confessios decry the role of the individual. Please help improve this article by adding citations to reliable sources. It contains eleven sections:. His storytelling abilities shine through the book, just as much as his copywriting. There is no better way to demonstrate the agency is concerned with the client’s affairs than by having the head of the agency give the presentation. It is also a slice of early s life.
Confessions of an Advertising Man
Most of the young men in agencies are too lazy to do this kind of legwork. He likes that, you know. Mar 17, Daniel Taylor rated it it was amazing Recommends it for: Fizzing with Ogilvy’s pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
Great book, not just about marketing, but a modern philosophy to life. It was inspiring to work under a supreme master. Goodreads is the world’s largest site for readers with over 50 million reviews. There are a few essential guidelines here about being an honest, forthright businessperson, but the culture of the consumer has changed so radically in the 50 years since this book was published that the rest of it is sometimes hard to find an application for.
This is one of the best books on advertising I have ever read. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice.
Never stop testing, and your advertising will never stop improving. Certainly interesting, oftentimes intriguing, especially for marketeers. I took it in small na, like a thousand commercials compacted into one book. But as a self anointed genius – why wouldn’t he be?
Two β Read this book. He is also the author of Ogilvy on Advertising. Well worth the read, if but from a historical perspective. They always seem to respect the expertise of their colleagues. You are spending other peoples’ money, and the fate of their company often rests in your hands.