The six dimensions of national culture defined by Geert Hofstede described, Each dimension has been derived by comparing many, but not all, countries in. ARTICLES. Hofstede’s cultural Dimensions and tourist behaviors: A review and conceptual Framework*. Las dimensiones culturales y la conducta turística. Transcript of DIMENSIONES CULTURALES DE HOFSTEDE. AUTOLARTE “Las organizaciones están divididas en pequeños grupos de.

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Next, we identify several specific tourist behavior domains under each of these three overall groups. All the levels in communication are affected by cultural dimensions: Studies of Tourist Behaviors Before-Travel 1.

Value System in Forty Countries: Only the respondents who had prior experience of taking group tour packages were included in the survey. The five cultural value dimensions identified by Hofstede, namely, individualism versus collectivism, power distance, masculinity versus femininity, uncertainty avoidance, and Confucian dynamism long versus short term orientation have been widely acknowledged as the most significant approach to the ds of cross-cultural differences in human behavior.

Instead, collectivism is a preferred way of life to most Asian societies, an example being the concept of Japanese Travel Life Cycle discussed earlier. There culturalss many salient implications of this research for travel and tourism marketing. The findings of this research study indicated that Western tourists evaluated service quality, perceived values, good value for money, satisfaction with the visit and attractiveness of Hong Kong as a tourist destination more favorably compared to Asian tourists.

Such insights enable the marketers to design effective strategies related to products and promotions geared toward different segments. In their models, each of the four factors is depicted to have a direct as well as an indirect through subsequent hofstsde in the hierarchy influence on consumer behavior. The ee reviews findings relating to different aspects of group travel behavior and four of the five cultural dimensions of Hofstede: Select one or several countries in the menu below to see the values cimensiones the 6 dimensions.

Compare countries – Hofstede Insights

The evaluation process takes into account four main variables: A Feminine society is one where quality of life is the sign of success and standing out from the crowd is not admirable. While the information search and acquisition processes continue through the During-Travel stage, a substantial proportion of information search and acquisition activity takes place prior to travel.

This distinction between the before and during stages of travel can be summed up as a sequential motive and outcome relationship. This study included four categories of variables: Overall, the prospective tourist has to carefully weight the advantages and disadvantages of undertaking the travel and tourism activity and take that very important first decision.


Cultural applications for communication with Latin American Businesses”. Masculine societies are much more openly gendered than feminine societies. At the same time, they are less likely to eat meals at set times, less likely to yield to others in the elevators and less likely to observe care in use of the hotel facilities. Tourists from cultures which are low on uncertainty avoidance are likely to have a higher threshold for risk and uncertainty and thus will engage in risk reducing behaviors to a lesser extent.

Journal of Travel Research, 40 August In Part I, expectations on 23 different aspects of desirable tourist behaviors were obtained from tourists themselves as well as from service providers.

The last two dimensions were found later, and in different studies, than the first four.

The “school excursions” shugakuryoku refers to the organized travel activity undertaken by high school juniors and seniors. Cross-cultural strategies for successful business with the Chinese Negotiate Like a Local: This can be attributed to a large extent to the fact that the Confucian Dynamism dimension has been discovered much later than the other four dimensions.

There were no differences in the four tourist groups in terms of novelty versus familiarity seeking. The BPF also included planning behavior. The 23 items included in the research dimesiones were developed based on review of previous literature as well as in-depth interviews with five Korean tour guides specializing in Australian market and 10 Korean tourists with prior experience of package tourism in Australia.


Tourist Behavior Domains After-Travel This category of travel behaviors relates to the evaluations of different components of the tourism experience subsequent to the purchase and consumption of the tourism product. The Italian tourists were the least different from the other three nationalities 37 out of 60 comparisons, or The Italian tourists scored fairly close to French tourists in terms of their lack of trust of tourist trade people and the Japanese tourists scored fairly close to the French tourists in terms of not writing letters.

Country Comparison – Hofstede Insights

They used a subset of the database compiled by the U. Collectivism does not mean closeness. However, Western tourists indicated a lower likelihood of gofstede to Hong Kong for a repeat visit compared to Asian tourists. They exhibit great respect for traditions, a relatively small propensity to save for the future, and a focus on achieving quick results. This cluturales in an overall of comparisons 20 variables X 6 nationality pairs consisting of 36 for social interaction factor, 42 for commercial transaction factor, 18 for activities preference factor, 12 for bargaining factor, and 12 for knowledge of destination factor.


The first set of During-Travel behaviors identified corresponding to these preferences BT9 to BT14 describes the following choices: Interpretation, Validation, and Consequences for Theory. The findings of Kim and McKercher suggest that Korean tourists tend to deviate from their home cultural norms while taking package tours in Australia. While the last set of travel behavior domains identified in the “Before-Travel” stage deals with the formation of preferences and behavioral intentions BT9 to BT14the travel behaviors discussed in this section deal with choices and behaviors related to purchase and consumption of travel products.

Schwartz controlled his value data with GNP and a social index, leading to his proposal of differentiated individual and nation indices of itemized values Schwartz, ; for cross-cultural comparison.

The APF included three items regarding adventurous versus safe, active versus passive, and novelty versus familiarity. This ambiguity brings with it dimeneiones and different cultures have learnt to deal with this anxiety in different ways.

Group tours and traveling with other companions is considered clturales way of reducing the risk, especially when the knowledge of destination is low. People generally do not feel driven and compelled to take action-initiatives and comfortably settle into established rolls and routines without questioning. The data were collected by interviewing respondents in Cantonese language in the busiest streets of Hong Kong. The number of statistically significant and divergent findings was 5 out of 14 for C2, and 9 out of 22 for C3.

For example, if you want to market cars in a country where the uncertainty avoidance is high, you should emphasize their safety, whereas in other countries you may base your dimenxiones on the social image dimeniones give you. Retrieved 6 September With a very high score of 97, Mexican culture has a definite tendency toward Indulgence.

The active fun and family segment indicated higher satisfaction ratings possibly because the tourist motivations and type of activities have a relationship with tourist satisfaction.

The third section of the paper identifies a comprehensive list of tourist behavior domains in the three stages pre, during, and post. The governments of several countries have culturaels alerts for their citizens related to the safety concerns in certain international travel destinations.