Harv Bus Rev. Sep;79(8), , Distance still matters. The hard reality of global expansion. Ghemawat P(1). Author information: (1)Harvard . Companies routinely overestimate the attractiveness of foreign markets. Dazzled by the sheer size of untapped markets, they lose sight of the difficulties of. STIll MATTERS The hard reality of global expansion. by PankajGhemawat There is aProblem the very analytic tools that managers rely on.
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In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider mattres dimensions of international distance cultural, administrative, geographic, and economic when planning global expansion. What are VitalSource eBooks?
Pankaj Ghemawat’s Distance Still Matters: The Hard Reality of Global Expansion
Most of these costs and risks result from the barriers created by distance. Please accept our apologies for any inconvenience this may cause.
Learn More about VitalSource Bookshelf. The CAGE framework of distance presented here considers four attributes: Exclusive web offer for individuals.
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Pankaj Ghemawat: Distance Still Matters: The Hard Reality of Global Expansion
Why does Distance Still Matters matter? The problem is rooted in the analytic tools the most prominent being country portfolio analysis, or CPA that managers use to judge international investments. Toggle navigation Additional Book Information.
This framework can ghrmawat to identify the ways in which potential markets may be distant from existing ones.
Then, he demonstrates the usefulness of the ghemawaat with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. The article explores how and by how much various types of distance can affect different types of industries and shows how dramatically an explicit consideration ghemawar distance can change a company’s picture of its strategic options.
Her research is in management and strategy, with a particular focus on cultural industries.
Description Table of Contents Author s Bio. For Instructors Request Inspection Copy. The title will be removed from your cart because it is not available in this region. Dazzled by the sheer size of untapped markets, they lose sight of the difficulties of pioneering new, often very different territories.
What does Distance Still Matters say? The student resources previously accessed via GarlandScience. It could be through conference attendance, group discussion or directed reading to name just a few examples.
The country you have selected will result in the following: We provide a free online form to document your learning and a certificate for your records. Already read this title? Companies routinely overestimate the attractiveness of foreign markets. The Hard Reality of Global Expansion.
Pankaj Ghemawat’s Distance Still Matters: CPD consists of any educational activity which helps to maintain and develop knowledge, problem-solving, and technical skills with the aim to provide better health care through higher standards.
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By focusing on national wealth, consumer income, and people’s propensity to consume, CPA emphasizes potential sales, ignoring the costs and risks of doing business in a new market.
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Distance still matters. The hard reality of global expansion.
The Bookshelf application offers access: We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption. Request an e-inspection copy. His research focuses on how organizations can support innovation dispersed across international contexts.