These were the assertions in the book The Ultimate Question by Fred Reichheld, a Bain & Company consultant. The same assertions were repeated and. Fred Reichheld. · Rating details · ratings · 54 reviews. Based on extensive research, ‘The Ultimate Question’ shows how companies can rigorously. Frederick F. Reichheld (born , Cleveland) is a New York Times best-selling author, (), and The Ultimate Question: Driving Good Profits and True Growth (). He has authored articles for business publications, including eight for.

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Jul 20, Charles Thornton rated it it was amazing. Nov 29, Nick Swerdfeger rated it ultimats liked it. Practical and compelling, this is the one book—and the one tool—no growth-minded leader can afford to miss. Audio CD Verified Purchase. This book was required reading for work.

The key to this book’s central idea is that you can REPLACE a large handful of other questions with this single question, so people will actually give you feedback.

Remember, that obtaining the score is not the important part in this effort. Long, complicated scales should be avoided.

Fred Reichheld

Transform your employees into passionate advocates Next post: The Dual Imperatives The Net Promoter System is like an arch built from two pillars — one economic and the other inspirational. But first, the book also recaps the whole premise of building a loyalty-based culture Apr 08, Dan Graham rated it really liked it Shelves: You can help Wikipedia by expanding it. Both are needed for success for driving growth through good profit. More about this book http: If someone answers with a 10 or a 9 rating, it would seem defensible to classify them as Promoters i.


Dec 01, Jon rated it it was ok. East Dane Designer Men’s Fashion. Good Ethics Is Good Business? This book is not yet featured on Listopia.

Back The Ultimate Question 2. Were it not for that perhaps I would have given it a lower score If not, you have a problem that needs reichhedl be fixed.

He has authored articles for business publications, including eight for the Harvard Business Review. Reichheld outlines a compelling case for using the Net Promoter Score NPS to understand and measure what really matters when it comes to your customers.

Find the secrets to getting meaningful feedback from customers and other stakeholders whose opinions and feedback you need to hear. Experience shows that effective NPS score monitoring follows certain principles: Be the first to ask a question about The Ultimate Question. If you feel that all profits are created equal, don’t bother with the book, just go try to wrangle as much from customers as you can. Dec 07, Jeff rated it quesion it Shelves: Reichheld bornCleveland is a New York Times best-selling author, speaker and business strategist best known for his research and writing on the loyalty business model and loyalty marketing.


I’ve used this for year when I had no money, no time and no experts to help me.

A speed summary of The Ultimate Question | Net Promoter System Blog

Focus on getting buy-in within your firm and then deploy this methodology. Even though it is also a promotion for the author’s firm’s services, there is a wealth of information here useful to anyone who would like to grow their audience customers or otherwise. Also, jltimate 10 point scale recommended by the author, while intuitively attractive doesn’t appeal from a practitioner standpoint.

I think it should be applied everywhere Libraries, Comcast, and other companies that have stopped caring about the customer. Knowing that a shoe purchase helps a child in tje, customers take great joy in wearing and promoting the product.