Hamam is a brand of soap made in India and marketed by the Indian unit of Unilever. The brand was previously owned by Tata Sons. The name comes from the. Relaunching the brand Hamam in urban & rural markets. Hamam is a natural soap it was more of a natural soap than herbal Hamam Sample Work – Lush “Hope Soap” advertising proposal (student project). Ready to download MBA project reports in Finance, Banking, Human Resource HR, Marketing and many more.

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All articles with unsourced statements Articles with unsourced statements from January All stub articles. And some suggested to reduce the price so that middle class can buy the soap.

The area of study was Coimbatore city. It can be, and often is, measured along various dimensions. Customer satisfaction is a term frequently used in marketing. If yes describe what ……………………………………………………………………………………… 25 Do you have any suggestions? Projsct is noted as a brand that pioneered female celebrity endorsements. Subsequently, Lux soap has been marketed in several forms, including hand wash, shower gel and cream bath soap.

Hamam (soap)

The study is confined hmaam the city of Coimbatore only considering the consumers of effect of Lux soap. Customer satisfaction is defined as “the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services exceeds specified satisfaction goals. According to Hokansonthese factors include friendly employees, courteous employees, knowledgeable employees, helpful employees, accuracy of billing, billing timeliness, competitive pricing, service quality, good value, billing clarity and quick service.

Now LUX is a brand of all segment of society. The range of products soa beauty soaps, shower gels, bath additives, hair shampoos and conditioners. From the above table it is inferred that 8.


Hamam soap has neem, tulsi, and aloe vera, which the manufacturer claims will protect the skin from rashes, pimples, and soqp odor.

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They demand for affordable price for product hamsm good schemes with purchasing. In the United States, Lux soap is branded as “Caress”. It is the soxp of Lux soap to give woman that million dollar feelings every time they use the Lux product be it one of their fragrant beauty soaps or refreshing body washes. The customer is asked to evaluate each statement in terms of their perceptions and expectations of performance of the organization being measured.

LUX is a global soal developed by Unilever. Most of the people are satisfied with small sized LUX soap. This lroject was last edited on 2 Decemberat Hamam soap was established in as a mild soap that could be used by families.

Retrieved 21 February Retrieved from ” https: By the early s, it was a hugely successful brand and inthe Lever Brothers conducted a contest that led them to a very interesting finding: The percentage method is used for comparing certain features.

Today, Lux products are manufactured at 71 locations with more than suppliers and associates providing the raw materials.

HAMAM SOAP Questions and Answers, Discussion –

It has been withdrawn from the market due to regular Hamam’s strong presence and lower sales numbers in the Nalangumavu variants. We extend my thanks and indebtedness to Dr. The level of satisfaction can also vary depending on other options the customer may have and other products against which the customer can compare the organization’s products. Hamam used natural ingredients in its products long before using all-natural ingredients was a trend.

A hamsm questionnaire is used to collect the primary data.


This study is on attempt to analyze the problems faced by the consumer of the product. Eugene Anderson reported in the study: It is a measure of how products and services supplied by a company meet or surpass customer expectation.

Hamam is a brand of soap made in India and marketed by the Indian unit of Unilever. Ritva Sotamaa Product Variants: As research on consumption experiences grows, evidence suggests that consumers purchase goods and services for a combination of two types of benefits: Skip to main content. Kotler defined satisfaction as: Because we know, when women feel this way, they get a lot more out of life. The main marketing objective was also to maximize the market share and introduce modifications in the product.

Customer satisfaction developed in the s by Professor Noriaki Kano that classifies customer preferences into five categories: Utilitarian benefits of a product are associated with the more instrumental and functional attributes of the product.

Hamam (soap) – Wikipedia

It was once a leading bath soap brand in India. Organizations need to retain existing customers while targeting non- customers. Lever Brothers Margarine Unie W.

Lux toilet soap was launched in the United States in and in the United Kingdom in Init became the first mass-market toilet soap in the world.

Thomas Jones and Earl Sasser Jr. Log In Sign Up. The importance of customer satisfaction diminishes when a firm has increased bargaining power.

prroject The need for this study is to know the reasons to buy different types of soaps and particularly consumers satisfaction level on Lux soap. From the table it is inferred that