Cambridge IGCSE Business Studies 4th edition by Karen Borrington, , available at Book Depository with free delivery. Provide a true international perspective with relevant, up-to-date case studies and a free Student’s CD in this new edition of the market leading only title. Buy IGCSE Business Studies by Karen Borrington – Paperback at best price in Dubai – UAE. Shop Education, Learning & Self Help Books | Online.

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Table of contents Introduction Section 1 Understanding business activity 1 Business activity 2 Classification of businesses 3 Enterprise, business growth and size 4 Types of business organisation 5 Business objectives and stakeholder objectives Case studiex Paper 2 style Section 2 People in business 6 Motivating workers 7 Organisation and management 8 Recruitment, selection and training of employees 9 Internal and external communication Case study Paper 2 style Section 3 Ivcse 10 Marketing, competition and the customer 11 Market research 12 The marketing mix: You receive free shipping if your order includes at least AED of eligible items.

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Cambridge IGCSE Business Studies 4th edition

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Cambridge IGCSE Business Studies by Karen Borrington

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