Ken Segall. · Rating details · 3, ratings · reviews. To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn’t just a design. Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped. Insanely Simple by Ken Segall – review. The secret of Steve Jobs’s success – revealed by the man who put the “i” into Apple’s products.
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I made sure I sat outside the line o Interesting and easy-to-read take on Steve Jobs and Apple from a marketer’s perspective. Overall glad I read it, but should have been half the length.
How well does it succeed? Top Reviews Most recent Top Reviews.
Insanely Simple: The Obsession That Drives Apple’s Success
This book might be useful for big corporation managers, who, above everyone else, should follow and understand the idea of simple. Books by Ken Segall. Why Some Companies Make the Leap This may sound silly, but I always felt that innovation wasn’t secret of Apple’s success. There was a problem filtering reviews right now. Interesting stories behind segqll iconic Apple advertising campaigns combined with some great advice on how to stay seglal on the simple, even when it’s not easy.
Would you like to tell us about a lower price? My Profile Log Out. In the end this book was not worth my time to finish, and I did not get much out of what I did read. Witty in the sense that you’re striving for simplification rather than complexity, thus achieving quality results in just a short amount of time. Kindle Edition Verified Purchase. Segall shows us how Apple’s maniacal emphasis on simplicity distinguishes it from Microsoft, Dell, HP, Intel, and other tech stalwarts.
Because of this I thought this book would be right up my alley.
Apple knows that this means more points of view, more conversations, more meetings, more cost, more delays — and a watered-down concept. Segall gets to the point: Good intentions gone bad. This book does more than any other, and I know this because I have read most of them, to explain Steve Jobs’ managed Apple. Hardcoverpages. Apple never uses focus groups. Or, the excessive use of testing analytics to remove any element of risk — and most elements of impact.
You have to work hard to get your thinking clean to make it simple. The ones who see things differently. Giving yourself an unfair advantage—using every weapon at your disposal—is the best way to ensure that your ideas survive unscathed.
Insanely Simple
I enjoyed the various stories about Steve Jobs and Apple but I found that they became the same stories every few chapters. Write a customer review. Want to Read Currently Reading Read.
It took around a month — a simply astonishing amount of time. Fairly obvious examples but good points none-the-less and a quick, easy read. In an age in which consumers are king, inundating them with features and specs is exactly the wrong approach. Segall’s admiration of Jobs cannot be understated. Insanely Kfn reads as a vibrant, narrative modern business book. After reading, it was clear to see why as this book gives good insight into how Apple revolutionized its industry as well as influencing countless others with its model of simplicity.
Apple — not just Jobs — is ruthless about simplicity.
Insanely Simple: Book review | ZDNet
Instead, it attempts to distill the Apple co-founder’s work into some fairly basic business advice. Becoming Steve Jobs, book review: Presenting simple from almost every angle advertising slogans, product names, product lines, group sizesSegall shows how simple has propelled Apple, creating powerful changes within the company.
Book review A company with Apple’s current level of profitability seems more like the establishment than the counterculture, no matter how many “Think different” adverts praising “the crazy It’s by crushing the forces of Complexity that the company remains on its stellar trajectory. Book 24 Insanely Simple. Security Click Here to Kill Everybody, book review: Contrast this with the path of complexity, of which Segall offers plenty of examples from companies such as Intel, Microsoft, and Dell.
Five top tech books for the holiday period. But it’s worth it in the end, because once you get there, you can move mountains’ Steve Jobs, BusinessWeekMay 25, To Steve Jobs, Simplicity wasn’t just a design principle.
Segall gets to This is a quirky and charmingly plain collection of anecdotes about Segall’s interactions with Steve Jobs, and, more importantly, his takeaway lessons from Apple’s success. It was a religion and a weapon. Simplicity is the obvious beauty of all Apple’s product.
May 01, Minutes. Instead, google the idea of simplicity and how Apple applies it. Steve kept things simple. The writing style has little structure or flow.