Philip Kotler Gary Armstrong John Saunders Veronica Wong MARKETING PODRĘCZNIK EUROPEJSKI Polskie Wydawnictwo Ekonomiczne Warszawa Podręcznik Akademicki. Warszawa: Wydawnictwo PWN. Arvola, A. Kotler, P. ( ) Marketing. Podręcznik Europejski. Warszawa: Polskie Wydawnictwo. List of websites: •
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Branding and packaging as product image factors. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Marketing versus other market orientations. On the completion of the course student will be able to: Proceedings of Services Marketing Conference pp. Carolyn BarracloughSuzanne Gaynor.
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Principles of Marketing helps students master today’s key marketing challenge: This is Marketing Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, kltler, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books.
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